I read this quote, "Every day, companies solicit feedback from customers, yet only a few translate that feedback into meaning. An even smaller fraction of companies actually take action or close the loop with the customer, to let them know their voice was heard," says Whitney Wood..."
This is so true. From comment cards and cash register receipts organizations often ask for feedback but rarely get it and when they do what do they do with it?
Feedback needs to be real time and actionable for it to have real value!
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